The Origin of Cocoroxic

Cocoroxic is the personal creative universe of Natalie Cassidy Hari — a space where identity, aesthetics and emotion come together.

What started as a simple personal blog has grown into a multi-dimensional world shaped by storytelling, visual expression and the desire to make sense of life with both clarity and feeling. Rooted in Switzerland and influenced by a multicultural upbringing and a deep love for travel, Cocoroxic blends structure with creativity, intuition with design, and emotion with modern digital expression.

Cocoroxic is not just a brand —
it’s the home of everything I create.

I’m Natalie Cassidy Hari — a creator, writer and storyteller drawn to aesthetics, people and the emotional layers behind identity.
Raised between cultures, shaped by movement, curiosity and long-haul flights, I’ve always expressed myself through visuals, words and the small details of everyday life.

Cocoroxic began as a place to document thoughts, feelings and chaotic beauty — a digital mirror for the dreamy, the cosmic, the romantic and the raw.
Over time, it transformed into something bigger:
a universe where my creative work, ideas and projects connect.

Cocoroxic is the umbrella for all my creative branches — each with its own identity, but all carrying the same heart.

MAISON ELEVEN STUDIO

A boutique micro–studio offering aesthetic content creation, branding, digital identity and modern creative direction.

MAISON ELEVEN CIRCLE

A curated social concept focused on modern human connection through small, intentional gatherings.

VISIONAL COCAINE

My art universe — expressive, emotional, nostalgic and cosmic.

Each project has its own energy — but they all reflect the same values:
identity, emotion, clarity, aesthetics and intentional storytelling.

Cocoroxic is a frequency — a place where expression is allowed to breathe.
A mix of contradictions that somehow make sense together:

romantic · astrological · futuristic · spiritual · raw
a little chaotic, a little cosmic
entirely me.

It’s where my thoughts become stories, where ideas turn into visuals, and where I connect with people who resonate with emotion-driven identity and aesthetic expression.

To create worlds, visuals and experiences that make people feel something.
To help others express who they are with clarity, authenticity and aesthetics.
To build digital and real-life spaces where connection feels genuine, warm and uncomplicated.

This is the Cocoroxic Universe —
a place for curiosity, creativity and intentional expression.